Strategy-Driven Design
As a seasoned art director, designer, and brand strategist, I excel at building and protecting visual identities that move people, then scaling them into bold, cohesive campaigns across every touchpoint. My focus spans brand systems, global and member-facing communications, B2B, HR technology, nonprofits, startups, and small businesses, seamlessly merging creative vision with the standards and structure that make a brand easy to trust and easy to use.
Ready to elevate your brand? Let's chat about how my art direction and brand strategy can make a difference. Let's create something extraordinary together!
My Expertise
Brand Identity
Your brand is the cornerstone of your business, and ensuring it represents you in the best possible way is essential. A great brand can make your customers feel a certain way, foster trust, and forge a lasting relationship with your target market. I understand that creating a memorable and consistent brand is key to standing out from your competitors.
Sales Enablement
Great sales enablement starts by understanding the customer journey. I ensure every brand element aligns with the target audience through research and competitive landscapes. My expertise is designing comprehensive marketing collateral for awareness, acquisition, engagement, retention, and loyalty. I transform “boring” sales enablement into sexy and impactful.
Digital & Print Marketing
With a decade in B2B marketing, I have the expertise to create a variety of design assets, from social media templates, email design, and digital ads to print collateral and large format graphics like signage and billboards. I’m dedicated to delivering high-quality design solutions that help you stand out and achieve your goals.
Video Production
At thirteen, when the dream of animating my own cartoons seemed distant, I took matters into my own hands. Teaching myself to use video software became my passion, transitioning seamlessly from Sony Vegas Pro to After Effects and Premiere. I’ve evolved into a Swiss army knife of video production, engaging in every aspect from script and storyboard creation to sourcing voiceovers, production, editing, and launch.
UI/UX Design
In today's digital landscape, exceptional UX design is paramount for cutting through the noise and capturing and maintaining user attention. With experience in UX/UI design, I bring a focus on creating interfaces and solving user pain points through research, A/B testing, and prototyping designs. Having great UX contributes to enhanced usability, brand loyalty, and overall success in a competitive market.
Web Design
Your website serves as the first point of contact with customers. With my extensive background in web design, I create immersive online experiences, blending aesthetics and functionality. Leveraging design principles and responsive frameworks, I empower brands to captivate, inform, and convert visitors into loyal customers.
Don’t Just Take My Word It
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"Kristine is a great designer I trust 100% to execute, but she's also a sharp strategist and powerful collaborator. I have yet to find a partner I like working with more than her."
Kate Bunton, Director of Operations at Orchard
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"We've worked with Kristine consistently for the past 3 years on a wide variety of projects - from our logo and website to slide decks and marketing handouts. She's very open to feedback and iterations, always making sure the final product meets our expectations and stays cohesive with our brand!"
Britany Wondercheck, Director of Business Development at Marble Technologies
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"Our challenge was finding someone who was consistent and professionally competent with design work. The quality of her work is tremendous. The results speak for themselves when clients are praising the work. Kristine is an absolute powerhouse and will go the extra mile. I would tell anyone looking for a designer that Kristine is the best."
Alec Rahe, Owner of Pivot Productions Group
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"Working with Kristine is amazing. She doesn’t just focus on design and branding. She works with us to truly make sure that we are achieving the objectives we set out to reach. Kristine can help you make a difference in your business."
Jay Gordman, CMO & Co-Founder of yorCMO
